A Step by Step Look Into My Client Process For Branding & Squarespace Design

 In this post, we're am  going to discuss how I streamline my client process to keep myself and my clients on the same page. I’m going to walk step-by-step through how I organize my design workflow.

Bringing on a new client is always an exciting. It’s another chance to make a difference in a new business with my design expertise.  After working on a couple of projects without a system in place it was clear.  I needed to get organized to avoid errors or missing steps in my process.

"Plan your work for today and every day, then work your plan." - Margaret Thatcher
Read more at: https://www.brainyquote.com/quotes/margaret_thatcher_382871

9 Reasons Why I Moved From Wordpress to Squarespace

9 Reasons Why I Moved From Wordpress to Squarespace

I have been a huge fan of Wordpress for a long time. In fact, I would have never considered another platform until recently after having a real heart to heart chat with myself. I realized that I was wasting a lot of time and money which didn’t make good business sense.

As a designer, I am inclined to obsess over how my website looks and works. I was spending far too much time tinkering with my theme, diving into the code, buying and trying out new plugins. I still believe that Wordpress is an excellent option if your website requires very specific functionality that Squarespace doesn’t offer. 

Using The 12 Brand Archetypes To Create A Brand Personality

Using The 12 Brand Archetypes To Create A Brand Personality

Archetypes are the original work of Psychologist C.G. Jung. He recognized patterns in the human psyche, he used archetypes as a way to categorize them. The characters that he identified keep recurring in popular stories and films over and over again.  For instance, Indiana Jones and his adventures, Disney princess, Mulan who rebels against society norms, or Prince that reduces Sleeping Beauty or Cinderella.

How To Create A Brand Design Inspiration Board With Pinterest

How To Create A Brand Design Inspiration Board With Pinterest

 

Your brand design inspiration board is the starting point for brand concepts to take form visually. Creating your board sparks ideas for the design, style, and mood for of your new brand identity and/or website.

Before, you start diving into your finding inspiration for your brand.  You need to have a jumping off point. This will be your brand personality traits and/or words. Your brand words define both the overall tone and style that you want for your brand.  I suggest that you have 6 brand words to get started.