Archetypes are the original work of Psychologist C.G. Jung. He recognized patterns in the human psyche, he used archetypes as a way to categorize them. The characters that he identified keep recurring in popular stories and films over and over again. For instance, Indiana Jones and his adventures, Disney princess, Mulan who rebels against society norms, or Prince that reduces Sleeping Beauty or Cinderella.
Your brand design inspiration board is the starting point for brand concepts to take form visually. Creating your board sparks ideas for the design, style, and mood for of your new brand identity and/or website.
Before, you start diving into your finding inspiration for your brand. You need to have a jumping off point. This will be your brand personality traits and/or words. Your brand words define both the overall tone and style that you want for your brand. I suggest that you have 6 brand words to get started.